Latest Blogs

  • 9 Best Practices in Social Outbound Marketing Campaigns: Becoming a Master Puppeteer

    Posted on Jun 17, 2018

    Can a social media marketer learn from a master puppeteer? I think so. A master puppeteer steers his puppets to captivate the audience while communicating a story. A marketer can use social media in a similar fashion to engage and possibly enthrall the audience.

  • Best Practices for Recurring Revenue Businesses

    Posted on May 16, 2018

    No matter the size of your company or what industry you work in, we know that revenue is top of mind. Industry leaders and innovators are always looking for ways to increase profitability and introduce new product and revenue streams to become more competitive. Today, one of the most frequent…

  • 3 Things Impacting Lead Conversion in the Communications Industry

    Posted on Mar 13, 2018

    Over the last few years the telecom market has experienced a drastic shift in how it needs to operate. Communications Service Providers (CSP's) are facing fierce competition from their legacy carrier rivals and from new over-the-top entrants that have established loyal customers bases. However, the...

  • It Takes 6 to 8 Touches to Generate a Viable Sales Lead. Here’s Why

    Posted on Jan 16, 2018

    Today’s marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists and turns – and touch points.

  • Cold Calling is Not Dead, Make Smart Calls Instead [4 Step Guide]

    Posted on Sep 19, 2017

    The nature of the cold call has changed. In fact, I no longer find the term “cold call” appropriate. An intelligent rep does not make cold calls, they“Smart Call”. Below is my step-by-step guide on how to transform your cold calling process into smart calling. Everyone claims that cold calling is dead, outdated, or obsolete. While this is not unfounded, it is misguided.

Posted on Nov 19, 2019

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